Victoria Lehman was a British writer who had been unemployed for quite some time. At Billy's request, she had been tasked with creating a blog in his name, narrating everything about his life. The blog, titled "My Life," would bee one of those gems left for future geions. It featured a brief biography expining who he was and why he did what he did, some photos, the brands that currently sponsored him, videos of the ercials he’d shot, and his development in the musidustry. It even had a music el where he taught the basics of being a guitarist or singer.

  -Good m, everyone! I'm Billy Carson, and I think very few people know what I do in my spare time. It's natural to be curious, so today I'm going to give you a little taste of a musi's life. My band is full of old folks and couch potatoes, but I’m a firm believer in doing what I love. So today, we're going to get a taste of mountaineering. This baby behind me is a 12-meter-high wall, and it's my new challe'll be my m activity,- Billy said to the camera, followed by a full crew with cameras and lights, a special rec setup for such occasions.

  Behind him was Gunter, a professional climber who taught lessons for ￡50 an hour. Billy had paid him for the entire day to get a good rec for both his personal use and the blog. They were capturing different angles and shots, with portable cameras already pced along the route. It wasn’t Billy’s first time climbing, but it was his first time doing so on a real mountain.

  The two cameramen were Nid Octavio, both semi-professionals.

  -Billy, we’re going to take some wide-angle shots,- said Octavio.

  -Sure thing.-

  The photos were routi essential for the blog. It seemed like a healthy hobby, Jerry thought as he watched the type of videos Billy was making.

  -Okay, kid, let’s start with the basics. This is a simple circuit, one of the easiest in this area. We o take advantage of the good weather. The issue with rain is that the slippery terrain makes climbs like these a real hassle,- Gunter expined.

  -Awesome, introduce yourself for my blog and expihing we o know about mountaineering,- Billy said.

  -Sure... but...-

  -Just say hello, expin what mountaineering is, then it up with why people should practice it. Iing, these guys over there will make it into a video worth watg, and we’ll post it online,- Billy smiled.

  -Nico, film Gunter,- Billy instructed as Guruggled to find the right words. Billy raised his hands to signal the start of the rec, and the red light on the camera blinked on, signaling that they were live.

  -Today, we’ll be doing basic climbing. I’m still a rookie, and my guide today is Gunter. We've been at it for two weekends, but don’t worry, I usually do some climbing on my own. Now that I’m in Engnd, I decided to practice a bit. The goal is Toul,- Billy said.

  -Ah, hello, I’m Gunter.-

  -My climbing instructor. So, what’s , and what do we o start climbing?- Billy asked.

  -We’re going to learn the basic teiques of climbing. The slope here, with a 75-degree ine, isn’t a dangerous challenge finners. It’s 12 meters high, and the goal is to practice different routes with different types of asts. We’ll go over the basic teiques with your feet, arms, and body movements that every beginner o know to get started in the world of climbing- Gunter expined, lifting a rope, harness, and a bit of chalk. -These are the basic tools. This route also has a few anchor points where you attach your harness. In previous csses, I taught Billy the basic tying teiques. Always make sure to be cautious and have an experienced instructor when you’re dealing with this kind of activity.-

  -Great, let's do this, - Billy said.

  They arrived at 10 in the m and finished by 4 iernoon as the sun began to set. The main challenges were the recs, but the first official blog post on Billy Carson's site was now live. The website was geing traffic of at least 500,000 visitors per day, with Billy’s rending in searches. With new tent, it would feed the press and could be called his first major influenow, it was just a matter of leveraging social media and initiating a strategic spam campaign.

  ***

  Zoe Kravitz was browsing Billy's fan page when the spammed link to Billy Carson’s new website caught her attention. Clig through, she found herself captivated by the new mountaineering photos—Billy's video, his voice, and his shirtless shots had left her pletely obsessed.

  She quickly dialed her best friend, barely taining her excitement.

  She wasn’t alone. News of Billy’s blog was slowly going viral across social media. The first wave of visitors were diehard fans who always stayed up-to-date on his news. Then came the casual music lovers, followed by others who learhrough friends, websites, or news outlets. Octavio and Nico had done an outstanding job creating the video and photos, while Victoria Lehman filled the blog with stories and tent, all beautifully designed by the web developers.

  -I just ’t believe it,- Zoe whispered. Her room, part of a mansion, was the perfect retreat. Her friend Chloe, the daughter of an ior, spent her free time pying volleyball or painting.

  Zoe was nervous someone might overhear her versation. It wasn’t on, except for those rare times when her mother picked up the phone and eavesdropped on calls.

  -Did you see his abs? I think I’m officially 100% obsessed with that body—it’s like it was sculpted by the gods!- Chloe whispered back, her voice breathless as her eyes turo hearts, both girls hopelessly obsessed with Billy Carson.

  -Oh my God, he's so beautiful,- Zoe responded, pletely lost in Billy’s digital eyes as she closed her eyes and kissed the s.

  ***

  -grats on the website, it's more than I expected,- or said that same night. It was almost midnight, and both were pying video games—Halo, firing shots at enemies as the world around them disappeared.

  -I think the idea is to turn it into a tent business. With my website, I want enough space to live a quiet life without w about anyone else. I pn to retire from music when I hit 40 and enjoy my life in the Bahamas, Hawaii... I don’t know, maybe Greennd. Somewhere where no one bother me, and I live at my own pace,- Billy replied.

  Gunfire echoed from the TV.

  Billy’s game pn was simple: ect deeply with his fans, so they could i with him and vice versa. He po run polls, activities, and giveaways that would not only promote his brand but also his future clothing line. He ying with many ideas, but the ohat mattered most was his career as a musi.

  ....